Five 5 tips to improve/measure channel partner effectiveness
Thu, 1st Mar 2012
FYI, this story is more than a year old
- Pick a vendor who does not transact direct with end users
- Build a joint go-to-market plan agreed by both and commit to it by making it time bound
- A solid relationship of honesty and integrity are key to driving overall growth
- Backing a known brand with a reputable name will drive growth
- Invest in developing a sales force of consultants who understand their solutions and their clients' business.