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Five 5 tips to improve/measure channel partner effectiveness

01 Mar 2012
  1. Pick a vendor who does not transact direct with end users
  2. Build a joint go-to-market plan agreed by both and commit to it by making it time bound
  3. A solid relationship of honesty and integrity are key to driving overall growth
  4. Backing a known brand with a reputable name will drive growth
  5. Invest in developing a sales force of consultants who understand their solutions and their clients’ business.