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Freshworks appoints Mika Yamamoto as Chief Customer & Marketing Officer
Fri, 1st Dec 2023

Freshworks, a multi-domain global business software company, has announced the appointment of Mika Yamamoto as their Chief Customer and Marketing Officer. In this role, Yamamoto will be entrusted with leading the firm's global marketing and customer experience teams.

Coming from a stellar track record, Yamamoto hails from F5, where she served as the Executive Vice President and the Chief Marketing and Customer Engagement Officer. Her responsibilities spanned across different domains like data, marketing, digital transformation, and customer experience, covering all the company's products, segments, channels, and geographies.

Dennis Woodside, President at Freshworks, commends Mika Yamamoto for her dual role as Chief Marketing Officer (CMO) and Chief Experience Officer (CXO), highlighting her unique perspective.

Woodside credits Yamamoto for driving innovative and measurable changes for employees, customers, and prospects. He underscores her extensive experience leading global and diverse customer experience teams, delivering exceptional go-to-market results in large public technology companies with multi-domain businesses. 

Mr. Dennis Woodside said, "Mika's combined CMO and CXO roles have given her a unique perspective that has ultimately led to innovative, measurable changes for employees, customers, and prospects."

"Her long-standing track record of leading global and diverse customer experience teams and delivering exceptional go-to-market results at large public technology companies with multi-domain businesses serves us well."

"Her know-how and desire to build and scale a large enduring company make her a great addition to our Freshworks leadership team," said Woodside. 

Yamamoto's robust experience extends beyond F5. Before her tenure at F5, she served as the Global President of Marketo. Following the acquisition of Marketo by Adobe, she transitioned into the role of SVP and General Manager of Marketo.

Earlier, she had served as Chief Digital Marketing Officer and CMO of SMB for SAP. Her resume also includes senior leadership roles at Amazon Books, Microsoft Windows and Microsoft Stores, Gartner, and Accenture.

Expressing her enthusiasm for the new role, Yamamoto said, "I am excited to join Freshworks to be a part of its journey to become a multi-billion dollar software company and to focus on a segment of companies and people I have a great passion to serve. My whole career has been spent on transforming go-to-market approaches and customer experiences within global companies to steepen the growth curve."

"I truly believe that bringing the end-to-end customer experience with marketing and customer success teams together at Freshworks will help accelerate growth while keeping our customers at the heart of all we do."

A graduate in Commerce, focusing on Economics and Marketing, from Queen's University in Canada, Yamamoto serves on the boards of BlackLine, the Rainier Valley Food Bank and the United Way of King County. She joined the executive team at Freshworks on November 20, answering to the CEO and Founder, Girish Mathrubootham and President Dennis Woodside.