HP is the global leader in A4 printers with around 40% global market share. It hasn't historically done nearly as well in the A3 - copier space with around 5% global market share.

Today the company has introduced 54 new A3 printer and multifunction devices within 16 product groups.

They leverage the companies tried and tested LaserJet technologies and its new PageWide technology introduced earlier this year.

Read more about their PageWide technology here.

These new products are in addition to a significant number of new A4 printers introduced earlier in the year. Read about them here.

A range of finishing options, such as in-cave stapler stacker, hole punch, high capacity staple/stack and booklet makers are available.

Within the 16 new product platforms, three are PageWide platforms and 13 LaserJet platforms.

“The complexity of traditional copiers makes repair and maintenance too inefficient for our partners and customers,” said Enrique Lores, President, Imaging - Printing, HP Inc. “By leveraging our superior printing technology, we can change the status quo with next-generation A3 multifunction printers that improve the overall customer and partner experience while also serving as a springboard for growth in managed print and document services. This is what we mean by reinventing printing.

For decades, the copier category has lacked the disruptive innovation needed to drive service efficiency, protect against security breaches and deliver cost-effective colour.

The HP PageWide Pro devices will be available February to April 2017, while the HP PageWide Enterprise devices will be available August to October 2017.

The HP LaserJet Managed MFPs will be available as multifunction devices, with colour or monochrome printing and speeds ranging from 22 ppm to 60 ppm. The new LaserJets will have long-life components, fast repair times, and will be available February to April 2017.

The new devices include many of HP's unique technologies around wireless, central device management, cloud printing and security.

More about their security solutions is explained here.

Talk is cheap; we said we'd be serious about the A3 investment, today is proof” Dion Weisler, President - Chief Executive Officer of HP Inc.

HP is the undisputed powerhouse of A4 printing, and they're now determined and aggressive with their A3 ambitions. Watch out competitors.