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Sports Technology (SportsTech) stories

Schneider Electric powers new McLaren Racing tie-up
Hyperscale

Schneider Electric powers new McLaren Racing tie-up

Schneider Electric signs as McLaren Racing's Official Energy Technology Partner across F1, IndyCar, F1 Academy and WEC programmes.

By Mark Tarre • 3 min read • Wed, 28th Jan 2026
Twilio, AEG sign fan engagement & data partnership
Software-as-a-Service

Twilio, AEG sign fan engagement & data partnership

Twilio signs multi-year deal with AEG to power data-led fan engagement across AXS, Crypto.com Arena and the LA Kings from 2025-26.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 23rd Jan 2026
Ruckus Networks signs TGR Haas F1 as official partner
Network Infrastructure

Ruckus Networks signs TGR Haas F1 as official partner

Ruckus Networks has signed a multi-site deal to become Official Networking Partner of TGR Haas F1, covering factories and trackside.

By Sofiah Nichole Salivio • 4 min read • Fri, 23rd Jan 2026
Twilio, AEG partner to enhance live sport & ticketing
Customer Relationship Management

Twilio, AEG partner to enhance live sport & ticketing

Twilio and AEG sign a multi-year deal to power personalised fan engagement across Crypto.com Arena, LA Kings and ticketing platform AXS.

By Joseph Gabriel Lagonsin • 3 min read • Wed, 21st Jan 2026
Alteryx extends McLaren data deal into WEC Hypercar
Data Analytics

Alteryx extends McLaren data deal into WEC Hypercar

Alteryx deepens ties with McLaren Racing, joining its WEC Hypercar project as Official Partner with car branding from the 2027 season.

By Sofiah Nichole Salivio • 4 min read • Thu, 15th Jan 2026
Theia unveils AI bat tracking for 3D baseball swing analysis
Artificial Intelligence

Theia unveils AI bat tracking for 3D baseball swing analysis

Theia launches AI bat and body tracking that turns everyday baseball video into lab-grade 3D swing analysis, no sensors or wearables needed.

By Joseph Gabriel Lagonsin • 4 min read • Sat, 10th Jan 2026
Track Titan raises USD $5m to power AI racing coaching
Gaming

Track Titan raises USD $5m to power AI racing coaching

London start-up Track Titan raises USD $5m seed round to scale its AI-powered racing coach for gamers and amateur track drivers.

By Kaleah Salmon • 5 min read • Thu, 18th Dec 2025
Ericsson & Spiideo launch mobile video for remote sports venues
Digital Entertainment

Ericsson & Spiideo launch mobile video for remote sports venues

Ericsson, Spiideo, and Westbase.io launch a portable SmartCam with mobile streaming, enabling high-quality sports broadcasts from remote or temporary venues without fixed internet.

By Melania Watson • 3 min read • Wed, 3rd Dec 2025
Real Madrid partners with Adobe to enhance fan content using AI
Marketing Technologies

Real Madrid partners with Adobe to enhance fan content using AI

Real Madrid teams up with Adobe to use AI for personalised fan content, engaging its 650 million supporters worldwide through digital and creative tools.

By Sean Mitchell • 3 min read • Wed, 26th Nov 2025
PayPal partners with Liverpool FC to launch fan reward scheme
Payment Technologies

PayPal partners with Liverpool FC to launch fan reward scheme

PayPal becomes Liverpool FC's official digital payments partner, launching PayPal+ loyalty scheme for fans to earn rewards on matchday purchases.

By Sean Mitchell • 3 min read • Thu, 20th Nov 2025

Stories from Other Regions

Sports Technology (SportsTech) stories

Twilio, AEG expand fan tech deal across arena & LA Kings
Data Analytics

Twilio, AEG expand fan tech deal across arena & LA Kings

Twilio and AEG broaden fan-tech tie-up, rolling out data-driven engagement across AXS, Crypto.com Arena and the LA Kings brand.

By Catherine Knowles • 4 min read • Fri, 23rd Jan 2026
Atlanta Hawks partner with ManageEngine on IT overhaul
Data Analytics

Atlanta Hawks partner with ManageEngine on IT overhaul

Atlanta Hawks tap ManageEngine to unify IT across State Farm Arena, boosting live event reliability and real-time visibility for fans.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 22nd Jan 2026
CyberCX extends Australian Open cyber security deal
Firewalls

CyberCX extends Australian Open cyber security deal

CyberCX will stay on as the Australian Open's cyber security partner through 2026, as tennis ramps up defences against digital threats.

By Mark Tarre • 4 min read • Mon, 19th Jan 2026
CQUniversity & Cricket Australia trial AI for fielding
Digital Entertainment

CQUniversity & Cricket Australia trial AI for fielding

CQUniversity and Cricket Australia are trialling AI and computer vision to automatically track real-time fielding positions and tactics.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 16th Jan 2026
Antevia powers Bath Rugby with new private 5G network
Unified Communications

Antevia powers Bath Rugby with new private 5G network

Antevia's private 5G now underpins Bath Rugby's Recreation Ground, tackling match-day congestion and boosting operations and fan services.

By Catherine Knowles • 4 min read • Thu, 15th Jan 2026
Cricket Australia updates app with AI insights, analysis & history
Data Analytics

Cricket Australia updates app with AI insights, analysis & history

Cricket Australia revamps its Live App with real-time AI insights, chat-style analysis and scorecards going back to 1886.

By Catherine Knowles • 4 min read • Fri, 19th Dec 2025
Solar streetlights with embedded AI offer greener data solution
Smart Cities

Solar streetlights with embedded AI offer greener data solution

UK company Conflow Power launches solar streetlights with embedded AI, cutting energy use and emissions linked to global AI data centres.

By Melania Watson • 3 min read • Mon, 24th Nov 2025
Tim Stollznow wins Pearcey award for MyVenue global success
Customer Experience

Tim Stollznow wins Pearcey award for MyVenue global success

Tim Stollznow wins the 2025 South Australian Pearcey Entrepreneur of the Year for leading MyVenue to global success in sports and entertainment POS software.

By Sean Mitchell • 3 min read • Mon, 17th Nov 2025