Sports Technology (SportsTech) Stories - Page 5

Global Stories

Sports Technology (SportsTech) stories

Hands-on Review: Zwift Ride

The Zwift Ride smart bike offers an immersive cycling experience with virtual racing and training for NZD $2,700 plus a $40 monthly subscription.

By Tom Richmond • 10 min read • Fri, 14th Nov 2025

Data Protection

Bitdefender expands cybersecurity partnership with Ferrari F1 team

Bitdefender has extended its partnership with Ferrari F1, boosting cybersecurity support and brand visibility on Ferrari's racing cars this season.

By Melvin Hipolito • 4 min read • Tue, 21st Oct 2025

Data Analytics

Confluent & VCARB partner to drive real-time data in Formula 1

Confluent partners with VCARB Formula 1 team to stream real-time data, enhancing race strategy and engineering with rapid telemetry insights.

By Melvin Hipolito • 3 min read • Thu, 2nd Oct 2025

Digital Transformation

NBA teams with AWS to launch AI-powered basketball insights hub

The NBA teams up with Amazon Web Services to launch an AI-powered platform that transforms basketball insights for coaches, players and fans worldwide.

By Jed Nykolle Harme • 4 min read • Thu, 2nd Oct 2025

DevOps

Testlio partners with Bugcrowd & InnoWave on global QA hub

Testlio, Bugcrowd and InnoWave launch Testlio Apex Partner Programme, uniting global experts to enhance software quality assurance in fintech and tech sectors.

By Catherine Knowles • 4 min read • Wed, 1st Oct 2025

Data Analytics

Six Nations Rugby partners with Capgemini to boost digital fan experience

Six Nations Rugby partners with Capgemini to enhance fan experience using AI and digital tech across tournaments through to 2029.

By Jed Nykolle Harme • 4 min read • Wed, 1st Oct 2025

Wearables

Oakley unveils Meta Vanguard AI glasses for elite athletes

Oakley and Meta have launched Meta Vanguard AI glasses, offering athletes performance insights, a POV camera, and fitness app integration for high-intensity sports.

By Sean Mitchell • 4 min read • Fri, 26th Sep 2025

Global expansion

Epic Padel raises USD $10M to expand clubs & global reach

Epic Padel has secured USD $10 million to expand padel clubs across the US and boost global ventures, aiming to grow the sport beyond urban elite venues.

By Jed Nykolle Harme • 4 min read • Thu, 25th Sep 2025

Customer Experience

Seattle Seahawks unite fan data with Amperity for better engagement

Seattle Seahawks partner with Amperity to unify fan data, enabling personalised engagement and improved experiences for supporters at Lumen Field and beyond.

By Melvin Hipolito • 3 min read • Fri, 19th Sep 2025

Data Analytics

Axon Perform opens UK office to boost elite sports analytics

Axon Perform has launched a UK office to provide its sports analytics platform to elite rugby and football teams across Europe, enhancing performance insights.

By Catherine Knowles • 3 min read • Wed, 17th Sep 2025

Firewalls

Girona FC chooses WatchGuard to boost cyber security strategy

Girona FC partners with WatchGuard to deploy advanced cybersecurity across its stadium, training centre, and academy, boosting protection against cyber threats.

By Sean Mitchell • 3 min read • Thu, 11th Sep 2025

Gaming

Hisense extends FIFA World Cup partnership, unveils AI tech for 2026

Hisense will extend its FIFA World Cup sponsorship to 2026, unveiling advanced AI tech and RGB-MiniLED TVs for an immersive fan experience across three host nations.

By Jed Nykolle Harme • 4 min read • Sat, 6th Sep 2025

Stories from Other Regions

Sports Technology (SportsTech) stories

Data Analytics

Snowflake partners with USA Bobsled/Skeleton for AI-powered edge

Snowflake partners with USA Bobsled/Skeleton to use AI and data analytics, boosting athlete support and sled tech ahead of Milano Cortina 2026 Olympics.

By Sean Mitchell • 3 min read • Wed, 5th Nov 2025

Clean technologies

EFM unveils iPhone 17 cases with D3O tech & sustainability focus

EFM launches iPhone 17 cases with D3O tech in Australia, blending top impact protection and 99% recycled materials for eco-conscious users.

By Kaleah Salmon • 4 min read • Fri, 24th Oct 2025

Data Analytics

Netball Victoria wins award for analytics-led digital overhaul

Netball Victoria won the 2025 Qlik ANZ Digital Transformation Award for overhauling its data strategy, boosting insights for 119,000 participants across Victoria.

By Catherine Knowles • 4 min read • Fri, 17th Oct 2025

Artificial Intelligence

NBA China partners with Alibaba Cloud to enhance AI fan experience

NBA China partners with Alibaba Cloud to enhance fan experiences using AI and cloud tech, debuting Real-Time 360 Replay at NBA China Games 2025.

By Kaleah Salmon • 3 min read • Thu, 16th Oct 2025

Data Analytics

Harlequins partners with AccountsIQ to drive data-led operations

Harlequins partners with AccountsIQ, renaming their West Stand for 2025/26, to embed data-led insights in rugby operations and fan engagement.

By Kaleah Salmon • 4 min read • Wed, 24th Sep 2025

Surveillance

Premier Sports Network partners with Alcatraz for stadium security

Premier Sports Network partners with Alcatraz to enhance stadium security using facial biometric authentication, improving safety and access worldwide.

By Shannon Williams • 3 min read • Fri, 12th Sep 2025