Harold Melnick has been named the new head of Marketing and Alliances for the ANZ region.

Melnick has more than 25 years of global experience in technical sales, marketing, business development, channel management, product management and product development.

Prior joining Jabra, Melnick held multiple global roles with Microsoft over 15 years. He worked in the EMEA headquarters and focused on developing the worldwide strategy for Microsoft's Enterprise division. Melnick has also held senior roles at both Vodafone and Telstra.

Melnick will report to Mike Powrie, Regional Managing Director ANZ  and will be responsible for the execution of the marketing, PR, branding strategy for Jabra in ANZ. He will also manage the alliance relationships with Jabra’s strategic partners across the ANZ region.

“The Jabra brand brings to Australia a tradition of superior technology, ease of use, and seamless integration into the latest unified communications technologies,” Melnick explained. “For this reason, many leading Australian businesses across all market segments have integrated the Jabra product family throughout their organisations. I plan to work even more closely with our partners to continue to deliver the best audio experience in Australia. ”

His main focus in the next 12 months will be to build on the success ofJabra’s partner network and continue to grow the firm’s share in the ANZregion.

Jabra recently said it was gearing up to launch a new partner incentive program with online training solutions for resellers. More on that here.