Marketing strategy stories - Page 4

ELMO Software has appointed Mei Ching Koon as Chief Marketing Officer to boost growth and strengthen its HR tech presence in Australia and New Zealand.

LinkedIn now leads B2B ad spend with 39%, delivering a 113% return on investment, outperforming Google and Meta in cost efficiency and sales impact.

Despite heavy investment in business intelligence, nearly two-thirds of senior marketers still rely on intuition for key decisions, says Qualtrics research.

CMO roles in Fortune 500 firms have fallen from 63% to 58%, with B2B companies leading a decline in marketing leadership amid economic uncertainty.

SUSE appoints Margaret Dawson as Chief Marketing Officer to spearhead global marketing and drive growth in enterprise open source software.

Quadient appoints Nina Tatsiy as Chief Information Officer to lead global digital transformation and enhance IT strategy for international growth.

Gain Theory's report reveals data-driven creativity can boost ad sales impact by up to 30%, unlocking millions in revenue through AI and analytics.

Enero Group posted a 2% rise in FY25 EBITDA, boosted by award-winning agencies Hotwire, BMF, ROI·DNA and Orchard driving steady growth and margins.

AI-driven creative execution is revolutionising paid media, enabling brands to deliver personalised content in 400 milliseconds for better marketing performance.

Meredith O'Ryan has been named Adobe's Director of Enterprise Marketing for Australia and New Zealand, also overseeing flagship events across Asia Pacific.

UiPath has named Michael Atalla as Chief Marketing Officer to lead global marketing and boost adoption of AI-driven automation in business processes.

Programmematic digital out-of-home advertising in New Zealand has surged from 226 screens in 2020 to 3,700+, redefining the nation's marketing landscape.

QuSecure appoints Jennifer Leggio as SVP of Marketing amid surging demand for its quantum-safe cybersecurity solutions globally.

Chris Tredwell has been appointed COO at Aqilla, driving AI integration in its cloud accounting software and targeting 20% annual growth.

Epicor appoints Kerrie Jordan as Chief Marketing Officer to lead global marketing and accelerate growth in manufacturing and supply chain sectors.

PPDS appoints Jae O Choi Park as EMEA Commercial Head and Ron Cottaar as Head of Global Marketing to boost sales and brand presence worldwide.

Visa has appointed Meble Tin as Head of Marketing for Oceania, leading efforts from Sydney to boost brand and client engagement across the region.

AdsAdvisor unveils Business Modeling, a tool helping mobile studios streamline financial planning and boost revenue forecasting across iOS, Android, and more.

David Taylor joins ASI Alliance as Chief Marketing Officer to lead global efforts advancing decentralised artificial intelligence and superintelligence projects.

As AI-powered language models replace traditional search, brands must master generative engine optimisation to stay visible and competitive in discovery.