Marketing strategy stories - Page 5

As AI-powered language models replace traditional search, brands must master generative engine optimisation to stay visible and competitive in discovery.

Avalara appoints Adrianna Burrows as CMO and Shahan Parshad as CIO to boost global expansion and enhance AI-driven tax compliance solutions.

Turtl unveils Hatch AI, a tool designed to help B2B marketers speed content creation and link it directly to revenue and pipeline goals.

Tanium appoints Tara Ryan as Chief Marketing Officer to drive global brand transformation and ambitious growth in autonomous endpoint management solutions.

Monday.com has appointed Harris Beber as Chief Marketing Officer to lead global marketing from New York, starting 3 July 2025 amid its growth plans.

Salesforce launches Marketing Cloud Next with autonomous AI agents to revolutionise marketing through personalised, two-way customer conversations across channels.

Australian and New Zealand grocers are set to boost profits and engagement by adopting AI-driven personalisation and loyalty strategies in 2025/2026.

Launchd has acquired influencer agency Huume from IZEA to boost its talent-led marketing, expanding its reach in influencer-branded content and creator partnerships.

Un-marketing offers a fresh take on personalized marketing, prioritising ethical data use, innovation, and genuine connections to rebuild consumer trust and loyalty.

Effective B2B growth hinges on data-driven marketing aligned with sales, building trust and clarity to meet revenue targets across Asia Pacific and Japan.

Alcatel-Lucent Enterprise names Sandrine El Khodry EVP of Global Sales and Marketing, aiming to boost sustainable growth and market presence worldwide.

Google launches AI-powered tools to transform ad creation, bidding and campaign management, making digital advertising more effective and efficient globally.

A global ICANN survey finds most marketing leaders see strong branding potential in gTLDs, though awareness and cost barriers remain ahead of 2026 application round.

The Data Centre Marketing Club launches to unite PR and marketing pros, aiming to boost the sector's image and innovation through collaboration and events.

Fivetran appoints Monica Ohara as Chief Marketing Officer to spearhead global marketing and brand development, enhancing its data integration leadership.

XPON Technologies has acquired Alpha Digital to boost AI-driven marketing, combining strategy expertise with advanced AI tech for personalised campaigns.

Moloco ranks among the world's top five mobile advertising platforms in the 2025 Singular ROI Index, joining Meta, Google, Apple Ads, and TikTok.

Gen X influencers aged 45+ are gaining traction as brands invest in mid-life creators to engage diverse audiences across TikTok, Instagram, and Facebook.

Sitecore, in partnership with Microsoft, has launched an AI Innovation Lab to help marketers rapidly develop AI solutions using Azure and OpenAI Services.

Global marketing teams are reshaping strategies with AI tools; the US leads with 31.1M ChatGPT searches, while Australia and India embrace creative, design-led stacks.