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Marketing strategy stories

Generative AI search lifts mobile gaming ad opportunity
Gaming

Generative AI search lifts mobile gaming ad opportunity

As generative AI eats into web search time, LoopMe reports brands shifting spend to fast-growing, ad-friendly mobile gaming audiences.

By Joseph Gabriel Lagonsin • 5 min read • Fri, 9th Jan 2026
Freshworks hires Kady Srinivasan as AI era marketing chief
Software-as-a-Service

Freshworks hires Kady Srinivasan as AI era marketing chief

Freshworks names AI-focused marketer Kady Srinivasan as CMO to sharpen its global brand and go-to-market engine in crowded SaaS markets.

By Sean Mitchell • 4 min read • Thu, 8th Jan 2026
Yahoo rolls out Agentic AI tools across global DSP
Marketing Technologies

Yahoo rolls out Agentic AI tools across global DSP

Yahoo embeds Agentic AI across its global DSP, letting advertisers plug in their own models to automate planning, buying and optimisation.

By Mark Tarre • 5 min read • Thu, 8th Jan 2026
JFrog names Genefa Murphy CMO to drive AI era growth
Unified Communications

JFrog names Genefa Murphy CMO to drive AI era growth

JFrog appoints former Udemy marketing leader Genefa Murphy as CMO to spearhead global growth in AI-driven software supply chain tools.

By Sean Mitchell • 4 min read • Tue, 6th Jan 2026
Sandisk retires WD_BLACK and WD Blue for Optimus SSDs ranges
Storage

Sandisk retires WD_BLACK and WD Blue for Optimus SSDs ranges

Sandisk scraps WD_BLACK and WD Blue SSD lines, unifying its internal NVMe range under a new three-tier SANDISK Optimus brand.

By Mark Tarre • 3 min read • Tue, 6th Jan 2026
AI agents to reshape brand discovery by 2026, says Kantar
Marketing Technologies

AI agents to reshape brand discovery by 2026, says Kantar

AI agents will reshape brand discovery by 2026, Kantar predicts, as marketers race to optimise for algorithmic assistants and micro‑communities.

By Shannon Williams • 6 min read • Tue, 23rd Dec 2025
Social media drives Black Friday sales surge in UK
Digital Transformation

Social media drives Black Friday sales surge in UK

Social media fuelled a Black Friday boom in the UK, as Rithum data showed global social sales soaring 152% and online spend up 27%.

By Kaleah Salmon • 4 min read • Thu, 18th Dec 2025
Martech expert reveals the 'customer decisioning blueprint'
Data Analytics

Martech expert reveals the 'customer decisioning blueprint'

Martech guru shares a customer decisioning blueprint to tame AI, data and channels, ushering in autonomous, truly intelligent marketing.

By Satya Upadhyaya • 7 min read • Thu, 18th Dec 2025
Kubus bolsters leadership with new marketing & HR heads
Network Infrastructure

Kubus bolsters leadership with new marketing & HR heads

Kubus names Katie Hunt as Head of Marketing and promotes Liv Duncan to Head of HR, strengthening leadership for global growth plans.

By Sean Mitchell • 4 min read • Tue, 16th Dec 2025
Understanding the holiday shopper: A retailer's guide to winning the season
Customer Experience

Understanding the holiday shopper: A retailer's guide to winning the season

Australian holiday shoppers are spending strategically, forcing retailers to sharpen promotions, personalise offers and boost in-store experience.

By Brendan Straw • 5 min read • Tue, 16th Dec 2025
Gen Z trust creators over brands for tech decisions
Mobile Device Management

Gen Z trust creators over brands for tech decisions

Gen Z now trust online creators over tech brands, reshaping how phones, wearables and smart home devices are discovered and bought.

By Shannon Williams • 5 min read • Fri, 12th Dec 2025
DXC launches AdvisoryX to help enterprises scale AI
Digital Transformation

DXC launches AdvisoryX to help enterprises scale AI

DXC launches AdvisoryX to help enterprises scale AI, as 94% struggle to move beyond pilots and build coherent business cases.

By Sean Mitchell • 4 min read • Thu, 11th Dec 2025
Ataccama appoints Andrea Eaton as Chief Marketing Officer to drive AI data trust
Fintech

Ataccama appoints Andrea Eaton as Chief Marketing Officer to drive AI data trust

Ataccama names Andrea Eaton as Chief Marketing Officer to expand its data trust platform amid growing AI adoption and regulatory demands in finance and insurance.

By Melvin Hipolito • 3 min read • Thu, 4th Dec 2025
Generative AI platforms drive surge in digital discovery & sales
Customer Experience

Generative AI platforms drive surge in digital discovery & sales

Generative AI platforms have boosted digital discovery and sales, with app downloads up 319% and AI referrals generating 1.1 billion visits in June 2025.

By Sean Mitchell • 4 min read • Wed, 3rd Dec 2025

Stories from Other Regions

Marketing strategy stories

Tesco leads UK supermarkets in Christmas social media win
Marketing Technologies

Tesco leads UK supermarkets in Christmas social media win

Tesco tops the UK's Christmas social media league, outpacing rivals on engagement and EMV with a wide-reaching creator-led strategy.

By Joseph Gabriel Lagonsin • 4 min read • Tue, 6th Jan 2026
UK SMEs eye growth but struggle to keep pace with AI
Data Analytics

UK SMEs eye growth but struggle to keep pace with AI

UK SMEs remain upbeat on growth but risk falling behind as economic jitters, rising customer demands and poor grasp of AI strain marketing.

By Catherine Knowles • 5 min read • Fri, 19th Dec 2025
Workspace AV unveils new brand & website amid rapid growth
Unified Communications

Workspace AV unveils new brand & website amid rapid growth

Workspace AV has rebranded with a new website as it expands rapidly, enhancing its presence across the UK and Europe in the AV technology sector.

By Kaleah Salmon • 4 min read • Fri, 5th Dec 2025
UK marketers reduce agency contact as AI transforms workflows
Partner Programmes

UK marketers reduce agency contact as AI transforms workflows

Nearly half of UK marketers contact their agencies less than weekly as AI reshapes workflows, boosting efficiency but challenging traditional agency roles.

By Sean Mitchell • 3 min read • Fri, 5th Dec 2025